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Brantford Hockey Training
Home
Programs
Athletic Training
Performance Coaching
Team Training
Private Training
Elite Development
Camps
About
Register
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  • Home
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  • Athletic Training
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The Whalen Way

Confidence. IQ. Proof

Most players spend years working on skills, few players ever learn how to truly understand the game.


The Whalen way helps athletes build confidence through Hockey IQ, Video Review, Honest Feedback and Proven Habits that work.

Confidence comes from PROOF.

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Discover the Whalen Way

HOCKEY IS MORE THAN SKILL

The players who improve the fastest aren't always the most talented.


Most athletes spend countless hours working on skating, shooting, and stick handling. While those skills are important, they are only one piece of development.


The players who separate themselves learn how to think the game, build confidence, and understand what actually drives improvement.

CONFIDENCE

Confidence isn't something you find.


Confidence is built through preparation, habits, and proof.


The more a player understands their game, the more confidence they develop.

IQ

Hockey is a game of decisions.


Players who understand positioning, timing, support, puck management, and game situations often improve faster than players relying on skill alone.

PROOF

Players often feel like they're improving.


The best players know they're improving.


Through video review, feedback, goal setting, and progress tracking, athletes gain proof of their growth.

Confidence Comes From Proof.

That's The Whalen Way.

HOW THE WHALEN WAY WORKS

The best players don't leave development to chance.


They follow a plan.


The Whalen Way combines video review, Hockey IQ development, coaching conversations, and accountability to help athletes understand what to work on and why it matters.


The players who separate themselves learn how to think the game, build confidence, and understand what actually drives improvement.

📹 VIDEO REVIEW

Review game footage and identify strengths, habits, and opportunities for improvement.

🧠 HOCKEY IQ DEVELOPMENT

Learn positioning, timing, puck support, decision-making, and game awareness.

🎯 DEVELOPMENT PLANNING

Create clear goals and focus on the areas that will have the greatest impact on development.

💬 COACHING CONVERSATIONS

Ask questions, receive honest feedback, and gain clarity on your development path.

Learn The Game.


Understand The Game.


Play With Confidence.

WHO IS THE WHLAEN WAY FOR?

Young Athlete

Competitive Players

Competitive Players

Building confidence, habits, and understanding.


Perfect for players looking to strengthen fundamentals, improve hockey IQ, and develop a clear path for growth.


Focus Areas:

✔ Confidence Building

✔ Hockey IQ Foundations

✔ Goal Setting

✔ Video Review Basics

Competitive Players

Competitive Players

Competitive Players

Developing consistency and game awareness.


Designed for players looking to compete at a higher level and gain a better understanding of decision-making and game situations.


Focus Areas:

✔ Positioning

✔ Decision Making

✔ Hockey IQ Development

✔ Confidence Under Pressure

High Performance Players

High Performance Players

High Performance Players

Preparing for high-performance hockey.


Players begin to focus on advanced game understanding, self-evaluation, accountability, and consistent performance habits.


Focus Areas:

✔ Advanced Video Review

✔ Situational Hockey IQ

✔ Performance Habits

✔ Individual Development Planning

Elite Players

High Performance Players

High Performance Players

For serious athletes pursuing the next level.


A comprehensive approach combining video review, Hockey IQ, confidence building, development planning, and ongoing coaching support.


Focus Areas:

✔ Elite Hockey IQ

✔ Advanced Performance Review

✔ Leadership Development

✔ Long-Term Development Planning

About Whalen Hockey Academy

A LEVEL

Building Confidence & Hockey IQ


For players looking to strengthen fundamentals, improve game understanding, and create positive development habits.


Includes:

Video Review

Hockey IQ Development

Goal Setting

Progress Tracking

AA LEVEL

Building Consistency & Awareness


For players preparing to compete at higher levels and develop stronger decision-making skills.


Includes:

Everything in A Level

Advanced Video Review

Hockey IQ Sessions

Monthly Coaching Calls

AAA LEVEL

Building Performance Habits


For players pursuing high-performance hockey and greater accountability.


Includes:

Everything in AA Level

Individual Development Planning

Advanced Game Analysis

Performance Reviews

ELITE LEVEL

Building Leaders


For athletes pursuing Junior, College, or higher levels of competition.


Includes:

Everything in AAA Level

Ongoing Coaching Support

Leadership Development

Long-Term Planning

Performance Coaching Pathways

Confidence. IQ. Proof.

Personalized coaching designed to help athletes build confidence, improve Hockey IQ, and develop the habits needed for long-term success.

$49.00/month

Plan 1 - A Level


Perfect for players developing confidence, learning the game, and building strong habits.


Includes:

✔ Monthly Hockey IQ Session 

✔ 1 Video Review Per Month (6 Clips)

✔ Development Goal Setting

✔ Progress Tracking

✔ Access to Winter Programming


Best For:
A, MD, AE & Local League Players

$79.00/month

Plan 2 - AA Level

Designed for players looking to improve decision making, game awareness, and consistency.


Includes:

✔ Everything in A Level

✔ 2 Video Reviews Per Month (12 Clips Total)

✔ Monthly Coaching Call

✔ Hockey IQ Development Sessions

✔ Access to Winter Programming


Best For:
A & AA Players

$109.00/month

Plan 3 - AAA Level

For athletes pursuing higher levels of competition and accountability.


Includes:

✔ Everything in AA Level

✔ Weekly Video Review (6 Clips Per Session)

✔ Monthly Development Planning Session

✔ Performance Tracking

✔ Access to Winter Programming

✔ Priority Support


Best For:
AA & AAA Players


Elite Packaging

Contact for Pricing

Plan 4 - Elite Level

A complete development partnership focused on long-term success.


Includes:

✔ Everything in AAA Level

✔ Weekly Video Review

✔ Bi-Weekly Coaching Calls

✔ Advanced Development Planning

✔ Leadership Development

✔ Priority Support

✔ Access to Winter Programming


Best For:
AAA, Junior, College & High Performance Athletes

Contact for Pricing

Plan 5 - Private On Ice Coaching

Private on-ice sessions may be added to any pathway.

Ice rental costs are the responsibility of the athlete. Coaching time is included within the Performance Coaching Program.

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